Top 5 Marketing Data Sources You Need to Know About

Are you looking to get the most out of your B2B marketing efforts? Take a look at our top 5 marketing data sources to help you make data-driven decisions and get the most out of your data resources.

As a B2B Marketing professional, you know just how important it is to have hard data backing your content. But with so much information out there, and little time to search, how can you know which sources will be the most useful?

Look no further – we’ve got you covered! Monitoring these five marketing data sources will help you stay ahead of the game, and keep your marketing strategy working for you.

What is Marketing Data?

As a B2B marketing professional, data is your new best friend. And this friend knows ALL the gossip!

Marketing data is an essential tool giving you a front-row seat into the mind of your target audience. You can access valuable information about your customers by analysing data such as website traffic, social media engagement, and customer behaviour. These insights allow you to create bespoke marketing strategies to meet their needs, turning facts and figures into actionable insights.

Getting hold of quality data you can count on is key, look out for reputable providers with a proven track record, Marketscan have been providing compliant, quality data lists for B2B businesses for more than 40 years.

Regularly analysing your data will enable you to check the success of your marketing campaigns, adjust strategy, and make quick, informed decisions for maximum impact. It will increase lead generation, conversion rates, and customer retention.

This data-driven approach will ensure your marketing efforts are effective and drive business growth, essential in today’s business landscape.

So if you’re looking to stand out and stay ahead in the marketplace, it’s time to get excited about marketing data.

Check out our 5 top marketing data sources.

1. Google Analytics
   

   Google Analytics has got to be the top go-to tool for any B2B Marketing professional.

   Your website is your virtual ‘Shop front’ and is often the first point of contact for your potential customers. Analysing your website data enables you to gather lots of valuable information. You can look into how people engage with your website, which web pages are most visited, the most read content, and where they are coming from. Google Analytics is a fantastic free tool making this job super easy. It also allows you to create customised reports highlighting data specific to your business targets.

   By keeping track of this data, Google Analytics can help you to make data-informed decisions, improve your website performance, and plan effective data-driven marketing strategies.

2. Social Media Analytics 

   Facebook, Twitter, Instagram and other social media platforms are a treasure trove of valuable data waiting for you to unlock. By analysing social media data you can identify what posts are most compelling, audience demographics, and engagement rates. Using this data can help you spot new trends, areas of growth, and create content that really hits the mark as you get to know your audience better.

   Look out for Buffer Analyse, a super helpful analytics tool that tracks data across different social media platforms. It can also create reports and give recommendations to increase engagement.

   Take a closer look at your social media data to drive better marketing results.

3. CRM Systems 

   Customer relationship management systems, are at the centre of any growing business. 91% of all businesses with over 11 employees are now using CRM software and they note an increase of sales as a result.

   CRM platforms, such as Salesforce or HubSpot, are a huge resource of data. They store customer and prospect data, enabling marketers to track interactions and analyse purchasing patterns.

   They give an accurate overview of customer behaviour, often in real time, and it means you can personalise marketing campaigns, create targeted messaging and maximise your marketing potential.

   While in-house data is a valuable asset, its value is only in its quality and reliability. Ensure your data stays clean and accurate with our how-to guide or find out more about how good data hygiene can increase sales here.

4. Industry Reports and Research
   
   Staying on trend isn’t only for the ‘Fashionistas’. In the world of marketing, keeping up to date with the industry trends, priorities, and challenges is essential. The good news is there’s plenty out there to help you do that.
   
   Industry research reports such as “The state of B2B Marketing” by Salesforce, offer insight into industry trends, consumer behaviour, and market forecasts. These reports provide comprehensive analysis that can help organisations identify threats and opportunities in the business environment. 

   By monitoring industry reports and research, marketers gain a deeper understanding of their industry. They can help you identify gaps in the market, and make informed decisions about product positioning, pricing, and marketing strategies. Keep industry research reports in your toolkit to help you stay ahead of the curve and capitalise on market trends.

5. Third-Party Data Providers like Marketscan
   

   Third-party data providers can open up your world to data. They collate extensive datasets which combine data from various sources, without direct contact with the consumer. While in-house data is invaluable, these data sets are more far reaching and give greater depth and scope. Marketers can use third-party data to identify new customers, identify wider customer behaviours, enhance audience targeting, and make segmentation as easy as clicking a few buttons.

   At Marketscan, we’ve been a supplier of high quality B2B data lists for 40 years. For maximum coverage and data quality, we can help you access over 8 million GDPR compliant records from UK businesses and decision-makers.

   It’s very user-friendly and built from a wide range of sources giving you access to a unique product in the marketplace, and opening the doors to a wealth of marketing opportunity.

It’s All About the Data!

Data-driven marketing is essential for modern B2B marketers, and having quality, reliable data sources available to them is key to success. By using these 5 tools, B2B marketers can get to know their audience, market, and competitors. Great data can empower you to stay ahead of the competition and deliver impactful marketing strategies.

Are you looking for quality, compliant, B2B data you can rely on? Get in touch to find out how our data can help you meet and exceed your marketing goals.