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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailNot all data is created equal and if you’re a data reseller, finding the right B2B data is a vital part of B2B campaign success. What can you ask to protect yourself from being ripped off by data ‘Del Boys’?
Targeting recipients using high-quality data can be the difference between emails becoming clicks or just clutter – which is why B2B agencies often purchase data for clients. Could you discover an additional revenue stream by becoming a data reseller?
With one in four smartphone users no longer making at least one voice call per week, is Generation Y really the end of the road for B2B telemarketing? Or, is it a case of marketers needing to use the right data, in the right way?
The B2B marketing industry loves finding new statistics to measure success. Right now, “The One Metric That Can Determine Your Company’s Fate” is CPC (often called Customer Aquisition Cost) – we look into how you can use it best.
While many companies now use a CRM to deal with marketing data, there are always those employees who can’t resist dabbling in Excel now and then, and spreadsheets often become essential again during key projects such as migrations. Could proper data cleansing finally allow you to say goodbye to the spreadsheets for good?
Enrichment can be an invaluable way to maximise the opportunities hidden in your existing data, but are there risks in this process? Data Enrichment is becoming a hot topic, as companies look to maximise the customer information they collect. The availability of data is growing exponentially each year, so it is becoming more important that
High-quality email data will only work if used effectively. Ensuring you employ best practice in creating your email marketing campaigns is an essential tactic in achieving the highest possible interaction. These 8 email performance statistics will revolutionise the way you make use of your data, ensuring it continues to perform well into the future.
Leads are the Holy Grail of marketing – everyone wants them but acquiring them is more difficult than ever. With so much information out there these days, marketers are faced with an ever-growing challenge to capture the attention of a possible lead. Furthermore, not all leads are equal. Today potential customers want to spend time researching their
