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INSIGHTS FROM MARKETSCAN

News, views, trends and tips from our team of data experts

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B2B Business Data Lists: You get what you pay for

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In this digital era, one of connected devices, omnichannel marketing and big data, modern businesses are increasingly data-driven. Companies use data to inform business plans, drive marketing campaigns, uncover actionable insights, and determine future business direction.

Are you a supportive Data Provider?

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Bringing in the services of a third-party provider is never easy for a business and especially when trusting an external partner to deliver an essential service like data supply, cleansing or analysis.

Direct mail marketing campaigns are making a comeback

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Email was once seen as a revolutionary business tool, enabling companies to communicate with customers and contacts instantly and cheaply. The daily deluge of electronic communications we now receive, however, means that marketing emails can easily be lost, trapped in spam filters, deleted or ignored.

Four benefits resellers get when signing up with Marketscan

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As a B2B data reseller, it is important that you find the right B2B data provider – one that can deliver accurate, high-quality and compliant data for your clients. After all, quality data should be at the heart of any personalised B2B marketing and sales activity – if it isn’t, then your customers will struggle