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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailGood email campaigns take time to execute. To help ensure the best return on investment, your planning and strategy is vital. In partnership with email experts Spotler (formally CommuniGator), we bring you our top tips for a successful campaign.
This September, the Marketscan sales team has gone back to school and is working hard to gain the much-valued Chartered Institute of Marketing Foundation Certificate which is run by Chichester University.
Back in June we published our Crush the noise with your email marketing blog. The DMA has now published a full report on email deliverability and it is well worth a read.
Understanding B2B data value to improve customer personalisation and experience
How to Elevate Your Business
Dealing with B2B data complaints under GDPR
TPS complaints hold steady despite GDPR and data regulation focus
B2B data providers are an invaluable resource for helping Sales and Marketing Managers get their messages in front of the right people. Getting attention from your prospects can sometimes feel like trying to get served at a busy bar; the barman (prospect) knows you want to ask him something, but he can’t serve you because
Unlike a social media friends list, a B2B data list is about quality over quantity
What happens to a campaign when data goes wrong?
