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INSIGHTS FROM MARKETSCAN

News, views, trends and tips from our team of data experts

Top tips for using B2B data effectively in marketing campaigns

B2B data providers are an invaluable resource for helping Sales and Marketing Managers get their messages in front of the right people. Getting attention from your prospects can sometimes feel like trying to get served at a busy bar; the barman (prospect) knows you want to ask him something, but he can’t serve you because