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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailWith the array of B2B data suppliers and brokers licensing UK data, how do you know which one offers the best targeting for your business? And how do you go about making the most of your investment? A B2B data strategy lays the foundations for your entire campaign and dictates everything else that follows, from
Content marketing is the strategy of using content to attract prospective customers and then move them onto the next stage of the buying process. Businesses invest heavily in content marketing strategies as they have been proven to work effectively during their short time as an internet marketing technique. Is content marketing effective? Content marketing can
Unless you’ve been on a remote island cut-off from the rest of the world, you won’t need filling in on the state of the world and economy right now. It’s been pretty depressing, to say the least. But as terms like new normal, unprecedented times and remote offices become commonplace, what is the true impact
Hundreds of thousands of people across the globe have had to get used to the new ‘normality’ of working from home as the planet fights to beat the global pandemic that is Covid-19.
Businesses across the globe have felt the major impact of the Covid-19 crisis. And as many business owners fight to stay afloat in a world that teeters on the brink of recession, they might feel that now is not the right time to be focusing on marketing. Yet, they could be missing a trick. As
Stay at home, only travel if your journey is essential and avoid making unnecessary trips to the shops. These are the three rules we’re all living by, meaning flexibility and remote working are now key priorities.
Businesses need to stick together during this time and adapt to change. Rather than going into panic-mode, now is the time to plan for the future and build your sales pipeline. Marketing strategies need to pivot, but not stop completely!
For over 35 years, Marketscan has earned an enviable reputation for the supply of high-performing, cost-effective B2B data lists and expert database cleansing and analytical services. We work closely with our clients to understand their business objectives, and to help them achieve the results they need from their database marketing activities. The personal customer service
In this article, Clare Tweed, sales director of More Than Words (Marketing) Limited, a long-standing Marketscan partner shares her vision for the future of B2B marketing in the next five years and why telemarketing will still play a vital role in winning new clients and persuading existing customers to spend more. Among the company’s services,
Everywhere you look there are sales teams who are for and against telephone marketing. How often have you heard that cold calling is dead? But how often have you also heard that cold calling is alive and well?
