News, views, trends and tips from our team of data experts
Or take a look at some popular categories:
General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailB2B sales are often more complex and have a longer sales cycle but in return, typically have higher order values. Taking time to build out an effective B2B marketing strategy is crucial to achieving ROI, a happy sales team and happy customers. Whatever your industry, product or service, if your B2B marketing strategy is to
Did you notice the new Clubhouse App making waves in the marketing stratosphere at the end of last month? If you’re a marketeer or business owner who hasn’t heard of this new and unique, live audio-based networking tool, then we’ve got the low-down for you.
Business email is big business. Regardless of the industry in which you operate, the people you want to connect with likely have overflowing inboxes. Furthermore, the majority of those emails probably pose little interest: they fail to engage or remain unopened completely. There is plenty of advice out there on how to send effective business
Ever feel like your marketing efforts are a bit scattergun or you’re just throwing money at as many potential customers as possible? While that can have some positive results, you’ll see a much better return on your marketing investment when you sell to the people who actually need your product or service. And that’s where
Do you know how well your email marketing is performing? This guide will explain which key measurements to keep track of and how you can use this data to keep fuelling your success.
Research proves email marketing is a successful way to communicate with clients and prospects. So how do you succeed? Read our blog to find out.
Just because the next two months are going to be a little different, it doesn’t mean that you should down tools and not think about your lead generation strategy in the lead up to Christmas. In fact, this could be the best time to capture leads as so many people are looking for ways to
The trouble with email marketing is that it’s too easy.
With the array of B2B data suppliers and brokers licensing UK data, how do you know which one offers the best targeting for your business? And how do you go about making the most of your investment? A B2B data strategy lays the foundations for your entire campaign and dictates everything else that follows, from
Content marketing is the strategy of using content to attract prospective customers and then move them onto the next stage of the buying process. Businesses invest heavily in content marketing strategies as they have been proven to work effectively during their short time as an internet marketing technique. Is content marketing effective? Content marketing can
