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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailInternal alignment between sales and marketing teams can mean sharing knowledge for better campaign messaging. What the sales team knows about clients’ business issues – and how your solutions resolve them – can inform the messaging of your direct mail, email and telemarketing to make sure it hits the right note.
Do you use AIDCA to capture business leads?
There is an old saying that goes like this: What you can’t measure, you can’t improve. It’s a fundamental truth that haunts the dreams and ambitions of marketers the world over. The ability to measure, test and change your tactics at the click of a button is part of the appeal of social media advertising.
A downturn is no time to cut your budget. Instead, re-evaluate and make every penny count. Data from the Office of National Statistics released on 22 July makes for some difficult reading. 89% of UK adults are feeling the effects of the cost-of-living crisis. Half of us are struggling to pay energy bills, and one
When B2B marketers think about using email campaigns, they often think about using them for lead gen. We all know that email marketing is one of the best mediums in terms of ROI for acquiring new customers; however, customer acquisition can be more costly than retaining and nurturing existing customers. Businesses always need a new
We know that our data is of the very best quality, but for the month of May, our data will be working doubly hard. For every order placed in May, Marketscan will plant a tree!
2022 is a special year for us at Marketscan as it marks our 40th year in business. We’re hugely proud of everything that we’ve achieved, as not many businesses in our industry can say they have as much experience as we do! We’re looking back over some of Marketscan’s major milestones that have shaped
We have partnered up with B2B telemarketing specialists, Blue Donkey, (link) to discuss why good market research is so valuable in shaping an organisation’s success.
You only have to type ‘Lead Gen’ into a search engine to find a myriad of articles on this subject..so it’s no wonder it can feel like a bit of a minefield. We’re here to help, so we’re going to break down our top 5 picks for effective B2B lead generation to give you some
When the home is now the office and the office (and home school!) is in the kitchen, B2B marketers need to be able to cut through an awful lot of noise. The Covid-19 pandemic has touched all areas of our lives. Tried and tested B2B marketing tactics and techniques may need a new angle if
