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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailBlack Friday (November 25 this year) is one of the busiest shopping days of the calendar. The bustling crowds, the thrill of a bargain and the November chill in the air make it a happy reminder that Christmas is exactly one month away. It’s a chance to connect with the public, boost sales, build reputations
It’s always important to find the best for tool for any job. After all, you wouldn’t use an adjustable wrench to fix your watch, so why would you use Outlook to manage your email marketing campaigns? What if every time you created and ran an email campaign you were unknowingly damaging your reputation? If you
Internal alignment between sales and marketing teams can mean sharing knowledge for better campaign messaging. What the sales team knows about clients’ business issues – and how your solutions resolve them – can inform the messaging of your direct mail, email and telemarketing to make sure it hits the right note.
Do you use AIDCA to capture business leads?
There is an old saying that goes like this: What you can’t measure, you can’t improve. It’s a fundamental truth that haunts the dreams and ambitions of marketers the world over. The ability to measure, test and change your tactics at the click of a button is part of the appeal of social media advertising.
A downturn is no time to cut your budget. Instead, re-evaluate and make every penny count. Data from the Office of National Statistics released on 22 July makes for some difficult reading. 89% of UK adults are feeling the effects of the cost-of-living crisis. Half of us are struggling to pay energy bills, and one
When B2B marketers think about using email campaigns, they often think about using them for lead gen. We all know that email marketing is one of the best mediums in terms of ROI for acquiring new customers; however, customer acquisition can be more costly than retaining and nurturing existing customers. Businesses always need a new
We know that our data is of the very best quality, but for the month of May, our data will be working doubly hard. For every order placed in May, Marketscan will plant a tree!
2022 is a special year for us at Marketscan as it marks our 40th year in business. We’re hugely proud of everything that we’ve achieved, as not many businesses in our industry can say they have as much experience as we do! We’re looking back over some of Marketscan’s major milestones that have shaped
We have partnered up with B2B telemarketing specialists, Blue Donkey, (link) to discuss why good market research is so valuable in shaping an organisation’s success.
