News, views, trends and tips from our team of data experts
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Businesses are constantly collecting data. Whether you collect data through lead generation, outbound sales reps, contact forms or through buying B2B contact data, managing all this information is a full time operation. Unfortunately inaccurate or ‘dirty’ data creeps into your CRM in a number of ways. Through hasty manual entry from your team, prospects filling
B2B Direct Mail – Embracing Sustainability and Multi-Channel Marketing? In the ever-evolving landscape of B2B marketing, direct mailing has retained its significance as an effective means to reach potential clients. With the arrival of 2024, this traditional method is poised to undergo significant changes, leveraging technology, sustainability, and a multi-channel approach to stay relevant in
‘I bought B2B data lists once and it didn’t work so I never bought any again’. 🧐 Does this sound like something you have said? Then read on: It is so easy to blame the tools around us without looking at how we are using those tools, our internal sales and marketing processes and also
Top 5 Marketing Data Sources You Need to Know About Are you looking to get the most out of your B2B marketing efforts? Take a look at our top 5 marketing data sources to help you make data-driven decisions and get the most out of your data resources. As a B2B Marketing professional, you know
Big businesses and high profile social media influencers have already hopped onboard following the recent launch of Meta’s new Twitter-style social media platform – Threads. As the latest offering from Facebook and Instagram creator Mark Zuckerberg, the social media platform saw ten million sign ups on only its first day. Since then, many millions
In 2021, business software provider Sage taught the B2B world a lesson in social media marketing. They ran the #Bossit2021 challenge on TikTok and to date that campaign has 8.8 billion views (see for yourself). It’s hard to imagine any other form of marketing communication with that kind of reach. Money simply cannot buy that
On the 24th of February 2022 the BBC reported the end of all legal covid restrictions in the UK. Marking the end of almost 2 years of turmoil (the first lockdown was imposed in March 2020). Now three years on, the dust has settled and the business world is up and running again, the Covid-19
Chat GPT is all over the news right now. It’s an amazing tool which will probably change the marketing landscape in ways we can’t even imagine but it has limitations. Our email marketing experts put it to the test and here’s what you need to know. ChatGPT is a powerful language generation model that you
Email marketing, when managed correctly, is one of the most effective ways of getting your business message out to potential customers. If you put the effort into ensuring you send the right message at the right time, then the benefits to your business, in terms of new leads, can be huge. To get your email
In 2016 the EU adopted a set of rules that changed the way many companies do business. These new laws were so important that even after formally leaving the EU, the UK retained them in very similar form. We are talking about GDPR, or the General Data Protection Regulation. As technology, business and society change,
