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Reaching new customers can be a huge challenge for businesses in today’s changing landscape. Prospects are exposed to hundreds of marketing messages every day (according to Forbes we are exposed to between 4,000 & 10,000 adverts a day). Data privacy laws are also more of a concern to marketers than ever before.
Email marketing is one of the most important sales channel online. It’s a direct line to your consumers, allowing you to send personalised communications that offer real value. Most B2B marketing professionals will agree that email marketing is a vital part of their marketing mix. But it’s not easy to get right every time. When
In the ever-evolving landscape of social media, a new player has emerged, promising a fresh approach to online interaction: BlueSky. As traditional platforms grapple with issues ranging from data privacy to content moderation, BlueSky offers a novel take on the social media experience. But what exactly is BlueSky, how are people using it, and is
A B2B data provider can help you transform your marketing efforts – and your business. By using high-quality, targeted data, you can connect with more of the right people, achieving higher numbers of leads and cutting costs in the process. On the other hand, using the wrong data can see your marketing campaigns failing to
If there’s any part of a business that moves with the times, it’s the Marketing department. Modern marketers are a tech savvy bunch, and the marketing toolbox seems to get bigger and more complex every day. But while the tools of the trade might change, the fundamentals remain the same. For those of us who
At Marketscan, we understand the importance of investing in high-quality data to drive your business forward. However, even the best data can fall short if your website doesn’t convert visitors into leads or customers. Ensuring a seamless and engaging user experience (UX) on your site is crucial to making the most of your data investment.
A great landing page is like your favourite pair of jeans. It should feel and look great, be easy to get into, comfortable, and above all user friendly. Without wanting to push the analogy too far, we’re going to put those jeans through the wash, empty the pockets and see what falls out. In this
As B2B marketers, we want to generate leads for the sales team. After all, delivering more leads increases the likelihood of winning more sales. Therefore, it’s a cause for concern when the numbers aren’t as high as we might like. And it can be disheartening when it appears that your carefully-crafted marketing campaigns are failing to make
Landing pages are an essential part of any campaign. In this blog, we share both technical and content-related advice to help you create landing pages that will bring you leads!
Successful marketing, as most industry leaders will know, can, when done properly, bring many financial rewards for any business. But, how do you know if your marketing campaigns are successful? Are they working as well as they should? What is it that makes your marketing spend bring in that all-important Return on Investment (ROI)? Knowing
