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INSIGHTS FROM MARKETSCAN

News, views, trends and tips from our team of data experts

Email campaign health check: Is your B2B email marketing data healthy?

2020 (and let’s face it, most of 2021) was the year that none of us expected. Many people’s jobs became more stressful and people’s buying habits dramatically changed in B2B as well as B2C. Marketers, like so many others, had to change their tactics – and from looking at the Data & Marketing Association’s Email