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INSIGHTS FROM MARKETSCAN

News, views, trends and tips from our team of data experts

The Legality of Scraping B2B Data from LinkedIn: Navigating GDPR Compliance

In today’s highly competitive B2B landscape, access to quality data is key to driving sales and generating leads. Many companies are turning to software tools that scrape data from platforms like LinkedIn to identify potential clients. However, this practice raises serious questions regarding data privacy, particularly with the General Data Protection Regulation (GDPR) in the

The Hidden Cost of Data Decay: Why Keeping Your Customer Records Fresh is Crucial for Business Success

In today’s digital landscape, data is the lifeblood of any business. Whether you’re running targeted email campaigns, crafting personalised marketing messages, or simply keeping your customers informed, the quality of your customer records directly impacts your bottom line. However, one often overlooked aspect of data management is its decay. Shockingly, customer data can deteriorate at